Use Instagram Well as Part of your Real Estate Communication
Instagram is the social network of the moment. Instagram has today become a powerful lever to allow companies to gain notoriety and visibility. More and more people in property are using it to promote their properties, as well as find new ones. You can use social media to enhance your property and assist in the selling process.
Think about what you post
To take care of your posts, start by choosing good quality photos or videos. You will demonstrate your professionalism and promote your activity through your Instagram account. At the same time, you will stand out from the competition and maximise your chances of attracting a sale. The publications you post will reflect your dynamism and convey a young and modern image of your property. Know all the more that Internet users now attach great importance to the aesthetics of Instagram accounts. Also consider captioning your posts. For example, if you publish photos of a property that you are offering for sale, describe it in the caption. List in the description all the elements that you think are necessary (price, location, area, number of rooms) to allow your prospects to get a first idea. They will appreciate your effort and will be more likely to subscribe to your account to keep up with your news.
Like your biography, we advise you to structure and energise your captions to make reading enjoyable. Go to the point and opt for a friendly and clear writing style. Add hashtags in your descriptions. They will allow you to gain visibility and attract people interested in property. Hashtags are actually like tags placed on your post.
Use Instagram Stories
You probably already know the principle of stories on Instagram. If not, this is a feature offered by the application that hits the mark (More than 500 million accounts use Instagram Stories every day). Originally created by Snapchat, a story allows you to post a photo or video for just 24 hours. Used by more and more Instagram users, it is now commonplace. As a property professional (or novice), we recommend that you use stories to talk about your property and use polls to see just who may be interested in your property.
Having your followers engaged and engaging with your Instagram posts is great, but turning them into buyers will be even better! We therefore advise you to include the link of your property in your biography if you are listed with a property company. The goal is to drive users to this page in order to make a sale. Look at making your home as attractive as possible. This will greatly help!
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